​ Venue Use Cases

Distinct Locations

To be registered within Auth Data, a venue must have a distinct location that is identifiable by an address or other geolocation marker.

• A venue listed as “Various” or “TBD” within uTour will not be migrated into Auth Data as these are not locations
• A venue listed as “Lawn” or “Beach” will not be registered as a venue in Auth Data as it is not distinct from any other lawn or beach.

The DMO will attempt to distinguish any vague or generalized location to a specific location and record that location.

Chain Venues

Venues belonging to the same owners may often have the same name in different locations.

• Example: Helium Comedy Club has locations across the United States. Because each club is a distinct location, each would be entered into Auth Data as a
• location is a distinct venue (they are separate locations), each location would be registered in Auth Data as distinct venues.

Individual locations of chain venues will have the same name but are distinct from each other by address. The name of the city or region is not added to the venue name unless it is explicitly part of the venue name. Note that within user interfaces, venues are reflected with their city locations to distinguish specific locations.

Cruise Ships

In cases where the venue is a cruise ship, the DMO team will create a venue of type “Cruise Ship” with an address set to the ship's port of origin (address will include exact entry point such as "Gate 12" if available). Cruise ships are named in the format “Cruise Line – Name of Ship”.

While the DMO will not seek out this information, if specifically requested, additional subvenues can be added within a cruise ship. Subvenues are listed as “Cruise Line - Name of Ship – Subvenue name” with each being children of the boat. For example, “Princess Cruises - Queen of the Seas – Main Stage” would be a child of “Princess Cruises – Queen of the Sea”

Keep in mind that stationary ships such as Queen Mary in Long Beach, CA will not be treated as a cruise ships. In the example of Queen Mary, the ship is treated as a hotel.

Event Series vs Venues

Teams within UTA will often speak of venues and event series as the same context. Events are not venues, as events can change location from instance to instance. Venues and Event Series are registered as distinct objects within Auth Data.

• Example: “Coachella” is often used to signify both the festival and the location. Within Auth data, the Event Series is the “Coachella Valley Music and Arts Festival” that is held at the venue called the “Empire Polo Club” in Indio, California.
• Example: “The Cow Palace Arena (Wobbleland)” is an event held at the Cow Palace. Within Auth Data, “The Cow Palace Arena” would be listed as a venue while “Wobbleland” would be listed as an Event Series with a HAPPENS_AT relationship to the Cow Palace venue.

Venues with the same address

All venues are assigned distinct geographic locations (lat/long). Two venues with the same identifier are in the same physical location. The DMO will determine the accuracy of the address for each venue and determine whether the venues are actually subvenues of a larger venue. It should not be possible for two active and unrelated venues to have the same address.

Note that distinct venues may exist on different floors or suites within an address. In those cases, this will be explicitly noted in the address so that each address is distinct.

Closed Venues

Short term

While the Touring team updates historical routing grids, the DMO will mark permanently closed (i.e. the venue is no longer in business) by appending the text “(Closed)” to the venue’s display name.

Long term

Upon the Touring team’s completion of adding historical grids, the DMO will mark permanently closed venues as inactive. No modifications to the venue’s name will be made. In addition, all venues previously labeled with the text “(Closed)” in the display name will have that text removed and be marked inactive.

Unopened Venues

Some venues will have talent booked ahead of their opening. For these venues, the DMO will add a note indicating the opening date of the venue. The venue will be marked as active and bookable.

Temporarily Closed Venues

Venues may have scheduled times when they do not take bookings. This include one-off times such as when a venue is closed for renovations or regularly scheduled times such as venues that are open seasonally. Similarly to unopened venues, the DMO will mark these venues as active and bookable. The DMO will add a note indicating the duration of the temporary closing times, if known.

Relocated Venues

A venue is an articulation of both a location and a brand. If a venue relocates to a different location while keeping the same brand, the DMO will update the location of the venue to the new geographic location in order to maintain the history of the brand.

However, if the venue moves to a different city/state, the DMO will create a new venue at the new location and treat the prior venue as closed.

Change of Naming Rights

Large venues often sell the right to have companies name their venue. For example, the large hockey/basketball arena in downtown Los Angeles was named the “Staples Center” as part a naming rights deal with the Staples company. After the completion of that deal, the naming rights were sold to Crypto.com, which subsequently named the venue, “Crypto.com Arena”.

When venues change naming rights, the DMO will update the existing venue profile to reflect the new name. Prior names are maintained as FKA names.

Venues with new operating companies

There is no change to a venue profile when a new operating company takes over an existing venue. If known, the DMO will only add or change the operating relationship of the venue.

Name evolution of a venue

Venues may change their names slightly over time as an evolution of their brand. For example, “The Roxy” may change its name to “Roxy Theatre” without any other change to their venue. In these cases, the DMO will update the existing venue to the new name variation and add the prior name as an alias name.

Replaced venues (new brand taking over existing venue)

For venues that have been replaced by another venue at the same location, the DMO will not treat them as the same venue. An example would be a comedy club that closes and is replaced by a restaurant. The original venue will be marked as inactive and the DMO will create a new venue at that location. Because a prior entry will exist in Auth Data, the DMO will not add the previous name as an FKA name for the new venue.

Vague outdoor venues

Venues such as Downtown Historic Etna are loosely defined areas and will not have a street number in the address – only the street itself. The venue type in this case would be street.

For areas with short streets (such as in the UK where street names are a block in length), the DMO will use the name of the street as the address.

For areas with longer streets (such as Los Angeles where a street name can persist for long distances like the 42 mile stretch of Sepulveda Blvd), the DMO will select a best fit address closest to the implied location.

Related Entities

Venues are often affiliated with other parties of interest to UTA, such as companies the book (buy) talent or operate the venue itself. If these parties are known, the DMO will attach them to the venue under the appropriate relationship: buying or operating.

Note that the DMO will not proactively source information on parties that buy or operate a venue unless specifically requested to do so.