Venue Hierarchy

A venue may contain individually bookable areas within its location. In this context, each of the distinctly bookable areas is considered a subvenue of the larger parent venue.

Example: “Elsewhere” in Brooklyn is a venue that is a collection of several rooms, each bookable independently of the others: “Zone One”, “The Hall”, and “The Rooftop”

• Parent venue called “Elsewhere” is created. The venue is marked non-bookable.
• Individual subvenues are created for each of the three bookable spaces.

Even small venues can have subvenues. For example, a comedy club with three separate rooms, each seating 50 people, would be a parent venue with three smaller subvenues within it (one for each room).

Bookable Parents

For the most part, parent venues are not bookable. Exceptions do exist with venues such as convention centers with removable walls where a buyer could book an entire venue that would normally be composed of smaller spaces. In addition, buyouts of entire parent venues are also possible. When this happens, the parent is booked, not the collection of individual subvenues.

Sourcing subvenues

Many venues can (or could) have independently bookable spaces. The DMO team will not create subvenues unless specifically requested. This also includes cases where the DMO would reasonably believe that more subvenues exist. In those cases, the DMO will create a note attached to the venue indicating the potential that more subvenues exist.

The DMO will create a parent venue only when there is more than one subvenue. This includes the case where a new subvenue is requested for an existing venue. The DMO would create a parent venue and link the new and existing subvenues to the parent.

Stages as subvenues

Festivals and other large events usually conduct their events at venues with multiple stages. Subvenues must be permanent structures that can be individually booked at times independent of the festival/event. Stages that exist only in the context of a festival are not subvenues.

Naming Parent and Child Venues

The general principle with hierarchical venue names is that no child venue should have the same name as their parent.

The DMO will adhere to the following rules when naming parent and child venues:

• Parent venues are named in the style: “[Parent Venue Name]”
• Subvenues are named in the style: “[Parent Venue Name] - [Subvenue Name]”

Below are sample naming examples: The Beverly Willshire Hotel has a bookable main ballroom

• Parent name: “Beverly Willshire Hotel"
• Subvenue name: “Beverly Willshire Hotel – Main Ballroom”

The XS Nightclub within the Wynn hotel

• Parent name: “Wynn”
• Subvenue name: “Wynn - XS Nightclub”

If a venue explicitly names a subvenue, the DMO will use that name. Otherwise, the DMO will use the best description available for that space.

External Records

Subvenues will not typically have their own websites, contact information or social media accounts. As a result, there will often be significant overlap between parent venues and their subvenues across these attributes.

See the “Connecting with uTour” section for information regarding the uTour external record type.